Betta Fish - Award-Winning Fine Art Photobook

Betta Fish is an internationally acclaimed fine art photobook conceptualized to celebrate the elegance, resilience, and vivid aesthetics of the Siamese fighting fish. Drawing inspiration from the betta fish's symbolic spirit of persistence, beauty, and struggle, the publication showcases dynamic motion and striking color fidelity across every spread.

The project earned top international printing honors, securing the Gold Winner at the HP Inkspiration Awards 2022 and the Silver Winner at the Asian Print Awards 2022, demonstrating world-class print execution and innovative visual reproduction.

🏆 Awards & International Recognition

• Gold Winner: HP Inkspiration Awards 2022
• Silver Winner: Asian Print Awards 2022

🎨 Creative Concept & Production Highlights

• Artistic Vision & Creative Direction: Conceptualized the photobook around the fighting spirit of the betta fish, translating organic aquatic motion, vibrant fin textures, and underwater elegance into a tactile, multi-page visual narrative.
• Advanced Fluorescent Ink Reproduction: Leveraged specialized fluorescent ink technology on the HP Indigo 7900 digital press, achieving exceptional color saturation, expanded gamut luminosity, and subtle gradations that traditional CMYK printing cannot replicate.
• Cross-Disciplinary Creative Collaboration: Spearheaded the project as the visionary client, orchestrating a close three-way synergy with PT Nirmana Exa Tricipta (NEXT) for editorial and graphic design direction, and PT Bintang Sempurna for precision digital print production and substrate finishing.

🛠 Project Details & Specifications

• Role: Photographer
• Design Partner: PT Nirmana Exa Tricipta (NEXT)
• Print Production Partner: PT Bintang Sempurna
• Print Technology: HP Indigo 7900 Digital Press
• Special Materials & Inks: Specialty fluorescent inks, premium art substrates, fine-art photobook binding