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Jul 1, 2023•4 min read

From One Integration Task to Speaking Every Team's Language

I didn't plan to become the person who understands attribution, analytics, and marketing tooling better than most engineers do. It started with a small assignment at Cashbac: connect Mixpanel and AppsFlyer. I ended up learning six different platforms across two companies, and along the way, learning how to work with digital marketing, frontend, product, and analytics teams well enough that they trust me with their data.

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